Jesse Meijers

How to write a killer elevator pitch

As you press the button for the 10th floor, you see a man hurrying to catch the elevator. You hold open the door and the man steps in. 'Thanks!' he exclaims as he presses the button for the 15th floor. The man extends his hand and introduces himself. It turns out he is the CEO of this company, something you know all too well. You have wanted a meeting with him forever, and now he is asking you 'So, what do you do?'

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Why traditional freelancing doesn’t make you rich

In the book 'The brand you 50' by Tom Peters, one could be forgiven to conclude that freelancing is the way to go. High payment and a dynamic working environment provide a continuous stream of interesting possibilities. Every couple of months you switch employers or, if you have multiple assignments at once, you have the luxury of a new working environment every couple of days. And Tom Peters really puts it in fabulous writing as well. If you live for these sorts of projects and you thoroughly enjoy it, by all means do not give it up. But if you are like me and you are wondering whether this will make you rich, the answer is no. Simply having a high paying position isn't going to get you rich. You will need a better business model.

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