Jesse Meijers

The difference between value and price

All successful entrepreneurs know that there is a distinct difference in value and price. But most people don't fully understand this difference. If you want to build a successful business, understanding this distinction is simply crucial.

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Easily increase your turnover … without spending a penny!

If I told you there is a way that you could increase your turnover, without even spending any money, would you be interested? Of course you would! You probably spent money on silly things that promised you extra turnover or profit, but actually didn't do anything other than costing you money... Well, let me explain how to do it... for free!

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How to identify great business ideas

You are going into business with a partner, who has developed 2 fantastic products. The first product is a prevention against cancer, that people have to take every day. The second is a cure for cancer, which you take once when you have cancer and heals you. If you have only enough money to market one of these, which would you choose?

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Create a win-win with these 3 simple rules

The concept of win-win was introduced by Stephen Covey. A win-win situation is one where both parties in an agreement 'win'. For example a customer of mine wants a special software application. I know that I can sell the same application to another customer, with a few minor modifications. So I give my customer a discount (his win) in return for the right to sell the application to another customer (my win). In this situation I have applied 3 rules for creating a win-win. If you use these rules you will make sure that any agreement you will make is a win-win agreement.

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How to write a killer elevator pitch

As you press the button for the 10th floor, you see a man hurrying to catch the elevator. You hold open the door and the man steps in. 'Thanks!' he exclaims as he presses the button for the 15th floor. The man extends his hand and introduces himself. It turns out he is the CEO of this company, something you know all too well. You have wanted a meeting with him forever, and now he is asking you 'So, what do you do?'

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