Jesse Meijers

Create a win-win with these 3 simple rules

The concept of win-win was introduced by Stephen Covey. A win-win situation is one where both parties in an agreement 'win'. For example a customer of mine wants a special software application. I know that I can sell the same application to another customer, with a few minor modifications. So I give my customer a discount (his win) in return for the right to sell the application to another customer (my win). In this situation I have applied 3 rules for creating a win-win. If you use these rules you will make sure that any agreement you will make is a win-win agreement.

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How to write a killer elevator pitch

As you press the button for the 10th floor, you see a man hurrying to catch the elevator. You hold open the door and the man steps in. 'Thanks!' he exclaims as he presses the button for the 15th floor. The man extends his hand and introduces himself. It turns out he is the CEO of this company, something you know all too well. You have wanted a meeting with him forever, and now he is asking you 'So, what do you do?'

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